Understanding Form Analytics and Performance Metrics

Track form performance with detailed analytics dashboards. Monitor views, submissions, conversion rates, and identify where respondents drop off to optimize your forms for better completion rates.

Prerequisites

Account: Active FormRobin account (Free or Individual plan)
Published form: At least one form with submissions
Time filtering: Individual Tier required for custom timeframe filters

Accessing Form Analytics

View analytics for any of your forms:

Go to your Dashboard or Forms list
Find the form you want to analyze
Click the Analytics button or link
The Analytics Dashboard opens with performance metrics

💡 Tip: Analytics update in real-time. Refresh the page to see the latest data.

Overview Metrics

The top of the Analytics Dashboard displays three key performance indicators:

Total Views

What it measures: Number of times your form was loaded
Counts: Every page load, including returning visitors
Use case: Measure form traffic and reach

Total Submissions

What it measures: Number of completed form submissions
Counts: Only forms that were fully submitted
Use case: Track form completion success

Conversion Rate

What it measures: Percentage of views that resulted in submissions
Formula: (Submissions ÷ Views) × 100
Example: 50 submissions from 200 views = 25% conversion rate
Use case: Measure form effectiveness and user experience

What's a good conversion rate?

50%+: Excellent - form is clear and engaging
25-50%: Good - room for improvement
10-25%: Average - consider simplifying
Below 10%: Needs improvement - form may be too long or confusing

Filtering by Time Period

Analyze performance over specific time ranges:

Past Week: Last 7 days (Individual Tier required)
Past Month: Last 30 days (Individual Tier required)
Past 12 Months: Last year (Individual Tier required)
All Time: Complete form history (Available to all plans)

To change timeframe (Individual Tier only):

Click the Time Period dropdown at the top of the page
Select your desired timeframe
Metrics update automatically to reflect the selected period

Free Plan users: Upgrade to Individual Tier to unlock custom timeframe filtering and analyze trends over specific periods.

Question Drop-off Analysis

See where respondents abandon your form with field-by-field analysis:

Understanding the Drop-off Table

The Question Drop-off table shows:

Question: Field label from your form
Order: Position in the form (1st, 2nd, 3rd question, etc.)
Responses: Number of people who answered this question
Response Rate: Percentage of viewers who reached and answered this question

Example:

Question 1 (Name): 180 responses → 90% response rate
Question 2 (Email): 170 responses → 85% response rate
Question 3 (Phone): 100 responses → 50% response rate ← Drop-off point!

This shows 50% of respondents abandoned the form at the phone question.

Using Drop-off Data to Optimize Forms

High drop-off rates indicate:

Question is too personal or sensitive
Question is confusing or unclear
Form is too long (user fatigue)
Technical issue (field not working properly)

Optimization strategies:

Reorder fields: Move less critical questions later in the form
Make fields optional: Don't require sensitive information upfront
Simplify: Remove unnecessary fields causing drop-off
Add context: Use Statement fields to explain why you need the information
Test changes: Monitor analytics after changes to measure improvement

Recent Activity and Submissions

View recent form submissions directly from the Analytics page:

Recent Activity table: Shows latest submissions with timestamps
Quick view: Click on a submission to view details in a modal
Submission ID: Each response has a unique identifier
Time ago: See when each submission was received (e.g., "5 minutes ago")

To view all submissions, click View Sessions button to go to the full responses page.

Dashboard-Level Analytics

Your main Dashboard also shows aggregate analytics across all forms:

Total form views: Views across all your forms
Total submissions: Submissions across all forms
Overall conversion rate: Average across all forms
Per-form breakdown: Individual metrics for each form in a table

Accessing Dashboard analytics:

Go to your main Dashboard
Use the timeframe filter to select a period (Individual Tier only)
View aggregate metrics at the top
Scroll down to see per-form performance

Analytics Behavior and Limitations

Real-time updates: Analytics update immediately as new submissions come in
View tracking: Each page load counts as a view (including refreshes)
Unique vs total: FormRobin tracks total views, not unique visitors
Drop-off calculation: Based on partially completed submissions
Historical data: Analytics start from form publication date
Time filtering: Custom ranges require Individual Tier

Plan Requirements and Upgrades

Free Plan:
- ✅ View all-time analytics
- ✅ See overview metrics (views, submissions, conversion)
- ✅ Access question drop-off analysis
- ❌ Custom timeframe filtering
Individual Tier:
- ✅ All Free Plan features
- ✅ Filter by Past Week, Past Month, Past 12 Months
- ✅ Trend analysis over specific periods

💡 Tip: Upgrade to Individual Tier to unlock timeframe filtering and analyze trends. View plan comparison.

Analytics Best Practices

Check weekly: Review analytics regularly to spot trends
Compare periods: Use timeframe filters to compare performance
Test changes: Make one change at a time and measure impact
Set goals: Define target conversion rates for your forms
Address drop-offs: Focus on fields with lowest response rates
Monitor after changes: Verify that optimizations improve metrics
Benchmark forms: Compare similar forms to identify best practices

Troubleshooting

Issue: Analytics showing zero views but form is embedded.

Fix: Verify form is published (not in draft). Check that embed code is correctly placed on your website. Test form by visiting the page and submitting a test response.

Issue: Conversion rate seems too low or inaccurate.

Fix: Check if you're counting test submissions or bots in views. Consider that not everyone who views a form intends to submit. Compare with industry benchmarks for your form type.

Issue: Timeframe filter not available.

Fix: Timeframe filtering (Past Week, Past Month, Past Year) requires Individual Tier. Upgrade your plan to access this feature. All plans can view "All Time" analytics.

Issue: Question drop-off table is empty.

Fix: Drop-off analysis requires form submissions. If your form has no submissions yet, this table will be empty. Submit test responses to populate the data.

Issue: Analytics not updating after recent submissions.

Fix: Refresh the analytics page. Analytics update in real-time, but your browser may need refreshing. Clear cache if issue persists.

FAQ

Q: What's the difference between views and submissions?

A: Views count every time someone loads your form. Submissions count only completed form submissions. The ratio between them is your conversion rate.

Q: Can I see analytics for individual form fields?

A: Yes, the Question Drop-off table shows response rates for each field, helping you identify which questions cause abandonment.

Q: How do I improve my conversion rate?

A: Simplify your form (fewer fields), reorder questions (ask easy questions first), make fields optional when possible, add context with Statement fields, and address high drop-off points.

Q: Can I export analytics data?

A: Analytics data isn't directly exportable, but you can export form responses as CSV. Screenshot the analytics dashboard for reporting purposes.

Q: Does refreshing the form count as multiple views?

A: Yes, each page load (including refreshes) counts as a view. This is standard for most analytics platforms.

Q: Can I see analytics for deleted forms?

A: No, analytics are only available for active forms. If you delete a form, its analytics are removed as well.

Need help interpreting your analytics? Contact our support team - we're here to help!