Meta Pixel Integration Setup

Connect your Facebook/Meta Pixel to track form views and conversions - a powerful marketing tool available on the Individual Tier plan.

What Is Meta Pixel Integration?

Meta Pixel (formerly Facebook Pixel) is a tracking code that helps you measure the effectiveness of your advertising campaigns. By integrating Meta Pixel with FormRobin:

  • Track form views as PageView events in Meta Business Manager
  • Monitor conversion rates from your Facebook/Instagram ads
  • Build custom audiences based on form visitors
  • Optimize ad campaigns using form engagement data
  • Create retargeting campaigns for people who viewed your forms

Plan Requirement: Meta Pixel integration is available on the Individual Tier plan only.

Prerequisites

  • FormRobin Plan: Individual Tier (Tier 1 or higher)
  • Meta Business Account: Active Facebook Business Manager account
  • Meta Pixel Created: You must have created a Meta Pixel in your Business Manager
  • Pixel ID: Your 15-20 digit Meta Pixel ID (numeric only)

How to Find Your Meta Pixel ID

  1. Go to Facebook Business Manager
  2. Click All Tools ➜ Events Manager
  3. Select Data Sources from the left menu
  4. Click on your Pixel name
  5. Your Pixel ID appears at the top (e.g., "Pixel ID: 1234567890123456")
  6. Copy the numeric ID (numbers only, no letters or symbols)

Note: Your Pixel ID is typically 15-20 digits long and contains only numbers.

Setting Up Meta Pixel in FormRobin

  1. Log in to your FormRobin account
  2. Click your profile icon in the top right
  3. Select Settings
  4. Navigate to the Meta Pixel tab or section
  5. Enter your Meta Pixel ID in the Meta Pixel ID field
  6. Click Save Settings

Your Meta Pixel is now active on all your FormRobin forms!

What Gets Tracked

Once configured, FormRobin automatically tracks:

  • PageView Events - Every time someone views one of your forms
  • User Interactions - Tracked through standard Meta Pixel functionality

These events appear in your Meta Events Manager and can be used for:

  • Conversion tracking
  • Custom audience building
  • Retargeting campaigns
  • Ad optimization

Verifying Your Pixel Is Working

Method 1: Meta Pixel Helper (Recommended)

  1. Install the Meta Pixel Helper Chrome extension from the Chrome Web Store
  2. Open one of your FormRobin forms in a new tab
  3. Click the Meta Pixel Helper icon in your browser toolbar
  4. You should see your Pixel ID listed with "PageView" event
  5. If the pixel is working, the icon will show a green checkmark

Method 2: Facebook Events Manager

  1. Go to Events Manager in Facebook Business Manager
  2. Select your Pixel
  3. Click the Test Events tab
  4. Open your FormRobin form in another browser tab
  5. You should see PageView events appear in the Test Events feed within a few seconds

Pixel ID Requirements

Your Meta Pixel ID must meet these requirements:

  • Format: Numbers only (0-9)
  • Length: Maximum 20 characters
  • No letters or symbols: Only digits are allowed
  • Valid examples:
    • 1234567890123456
    • 987654321098765432
  • Invalid examples:
    • pixel_1234567890 (contains letters and underscore)
    • 1234-5678-9012 (contains dashes)
    • FB1234567890 (contains letters)

Privacy and Compliance

  • GDPR/Privacy Laws: Ensure your forms include appropriate privacy notices if collecting data in the EU
  • Meta Terms: Your use of Meta Pixel must comply with Facebook's Business Tools Terms
  • Consent: Consider implementing cookie consent banners if required in your jurisdiction
  • Data Processing: Meta Pixel sends user data to Facebook for processing

Removing or Changing Your Pixel

To remove or change your Meta Pixel:

  1. Go to Settings ➜ Meta Pixel
  2. To change: Enter your new Pixel ID and click Save Settings
  3. To remove: Delete the Pixel ID from the field and click Save Settings

Changes take effect immediately on all your forms.

Limitations

  • Free Plan users cannot access Meta Pixel integration. The settings page will show an upgrade prompt.
  • One Pixel per account: You can only connect one Meta Pixel ID to your FormRobin account
  • All forms tracked: The same Pixel is used across all your forms (no per-form Pixel configuration)
  • PageView events only: Currently, FormRobin tracks standard PageView events (not custom conversion events)
  • No form-specific events: Form submissions are tracked as PageViews, not as separate conversion events

Troubleshooting

Issue: I can't see the Meta Pixel settings page.

Fix: Meta Pixel integration requires the Individual Tier plan. Free Plan users cannot access this feature. Check your plan in Account Settings and upgrade to Individual Tier to unlock Meta Pixel integration.

Issue: Error: "Meta Pixel ID must contain only numbers."

Fix: Your Pixel ID should be numbers only, with no letters, dashes, or special characters. Copy just the numeric ID from Facebook Events Manager (e.g., "1234567890123456").

Issue: Error: "Meta Pixel is only available for Individual (Tier 1) and Agency (Tier 2) plans."

Fix: This error appears when Free Plan users try to save a Pixel ID. Upgrade to the Individual Tier plan to use Meta Pixel integration.

Issue: Meta Pixel Helper shows "No pixels found."

Fix: Verify you saved your Pixel ID correctly in FormRobin Settings. Clear your browser cache and reload the form. Check that your Pixel ID is correct by comparing it to the ID in Facebook Events Manager.

Issue: Events aren't showing in Facebook Events Manager.

Fix: Allow up to 20 minutes for events to appear in standard reporting (Test Events shows them immediately). Verify your Pixel is active in Events Manager. Check that your Pixel ID in FormRobin matches the ID in Facebook.

Issue: Can I track form submissions as conversions?

Fix: Currently, FormRobin tracks PageView events only. To track submissions as conversions, you can set up a custom redirect to a "thank you" page and add Meta Pixel conversion tracking there, or use Facebook's auto-advanced matching features.

FAQ

Q: Can I use different Pixels for different forms?

A: No. FormRobin currently supports one Meta Pixel per account. The same Pixel is used across all your forms.

Q: Will the Pixel work on embedded forms?

A: Yes. When you embed your FormRobin forms on external websites, the Meta Pixel code is included and will track PageView events.

Q: Can I track form submissions as conversion events?

A: Currently, only PageView events are tracked. For submission tracking, consider using custom post-submission redirects to a thank you page with your own conversion tracking code.

Q: Does Meta Pixel slow down my forms?

A: The Meta Pixel code loads asynchronously and should not noticeably impact form loading speed. It's the same standard Pixel code used by millions of websites.

Q: What if I delete my Pixel from Facebook?

A: If you delete or deactivate your Pixel in Facebook Business Manager, the code will still load on your forms but won't send data. Update or remove the Pixel ID in FormRobin Settings to stop loading the code.


Need help setting up Meta Pixel? Contact our support team - we're here to help!

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